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[Braze] πŸ””ν‘Έμ‹œ μ•Œλ¦ΌμœΌλ‘œ ν”„λ‘œλͺ¨μ…˜ ν™λ³΄ν•˜κΈ° +μΊ”λ²„μŠ€ κΈ°νšμ•ˆ μ˜ˆμ‹œ μžμ„Ένžˆλ³΄κΈ°

μΈμ•±λ©”μ‹œμ§€ 3

[Braze] μΊ”λ²„μŠ€ λ‚΄ μΈμ•±λ©”μ‹œμ§€ μ„€μ • μ‹œ μ£Όμ˜ν•΄μ•Όν•  점 (Braze Canvas in-app message)

Action-triggered delivery ν˜•νƒœμ˜ Canvas IAM? λΈŒλ ˆμ΄μ¦ˆμ—μ„œ μΊ”λ²„μŠ€λ‘œ μΈμ•±λ©”μ‹œμ§€κ°€ ν¬ν•¨λœ μŠ€ν…μ„ κ΅¬μ„±ν•΄λ³΄μ•˜λ‹€. μΊ”λ²„μŠ€μ—μ„œλŠ” action-triggered delivery νƒ€μž…μ˜ μΈμ•±λ©”μ‹œμ§€λŠ” μ»΄ν¬λ„ŒνŠΈλ‘œλŠ” 제곡이 μ•ˆλ˜κΈ° λ•Œλ¬Έμ—, μΊ”λ²„μŠ€ μŠ€ν…μ„ action pathλ₯Ό μ΄μš©ν•΄μ„œ action-based delivery와 μœ μ‚¬ν•˜κ²Œ κ΅¬μ„±ν–ˆλ‹€. μœ„ μΊ”λ²„μŠ€μ—μ„œμ²˜λŸΌ, action pathμ—μ„œ μ–΄λ–€ μ•‘μ…˜μ„ ν–ˆλŠ”μ§€λ₯Ό κΈ°μ€€μœΌλ‘œ 두고, κ·Έ 이벀트λ₯Ό μˆ˜ν–‰ν–ˆμœΌλ©΄ λ‹€μŒ μŠ€ν…μœΌλ‘œ, 이벀트λ₯Ό μˆ˜ν–‰ν•˜μ§€ μ•Šμ•˜μœΌλ©΄ everyone else둜 μ²˜λ¦¬ν•˜μ—¬ μΊ”λ²„μŠ€μ—μ„œ λΉ μ Έλ‚˜κ°€λ„λ‘ ν–ˆλ‹€. μ•„λž˜λ‘œ μ΄μ–΄μ§€λŠ” μŠ€ν…μ΄ λ‹¨μˆœ messageκ°€ μ•„λ‹Œ experiment pathκ°€ 쀑간에 λ“€μ–΄κ°€μžˆλŠ” 것은 μΈμ•±λ©”μ‹œμ§€ μ†Œμž¬λ₯Ό 두 개λ₯Ό μ œμž‘ν•˜μ—¬..

Marketing 2023.04.08

[Braze] μ‹œμŠ€ν…œ 언어와 μΈν„°νŽ˜μ΄μŠ€ μ–Έμ–΄, 무엇을 따라가야 ν• κΉŒ?

Brazeμ—μ„œμ˜ μ–Έμ–΄ μ„€μ • λΈŒλ ˆμ΄μ¦ˆμ—μ„œ target user(Language is Korean)λ‚˜ liquid({% if ${language} == 'ko' %})μ—μ„œμ˜ μ–Έμ–΄ 섀정은 νœ΄λŒ€ν°μ˜ μ‹œμŠ€ν…œ μ–Έμ–΄λ₯Ό μ˜λ―Έν•œλ‹€. νœ΄λŒ€ν° 'μ„€μ •'에 λ“€μ–΄κ°€μ„œ λ°”κΏ€ 수 μžˆλŠ” κ·Έ μ–Έμ–΄ μ„€μ • 말이닀. λΈŒλ ˆμ΄μ¦ˆμ—μ„œλŠ” 이 μ‹œμŠ€ν…œ 언어에 λŒ€ν•œ 섀정을 μ†μ‰½κ²Œ ν•  수 μžˆλ„λ‘ default attibute둜 μ œκ³΅ν•˜κ³  μžˆμ–΄μ„œ, λ”°λ‘œ λ‘œκΉ…ν•΄μ€„ ν•„μš”μ—†μ΄ λ°”λ‘œ μ„ νƒν•΄μ„œ μ‚¬μš©ν•  수 μžˆλ‹€. μ—¬κΈ°μ„œ κ³ λ―Ό, μ‹œμŠ€ν…œ 언어와 μΈν„°νŽ˜μ΄μŠ€ μ–Έμ–΄κ°€ λ‹€λ₯΄λ‹€λ©΄? λ‚˜λŠ” νœ΄λŒ€ν° 섀정을 μ˜μ–΄λ‘œ 해두고 μ‚¬μš©ν•˜κ³  μžˆλ‹€. (μ˜μ–΄μ— 더 많이 λ…ΈμΆœλ˜κ³  μ‹Άμ–΄μ„œ...^^) 그러면 μ‹œμŠ€ν…œ μ–Έμ–΄λŠ” μ˜μ–΄μΈλ°, μ•±μ—μ„œλŠ” μΈν„°νŽ˜μ΄μŠ€ μ–Έμ–΄λ₯Ό ν•œκ΅­μ–΄λ‘œ μ„ νƒν•˜μ—¬ μ‚¬μš©ν•  μˆ˜λ„ μžˆλ‹€. 이럴 경우 ..

Marketing 2022.03.20

[Braze] μΈμ•±λ©”μ‹œμ§€λ₯Ό μ‚¬μš©ν•˜μ—¬ 결제 νŽ˜μ΄μ§€μ—μ„œ μœ μ € μ΄νƒˆ λ°©μ§€ν•˜κΈ°πŸ”’

캠페인 기획 - λͺ©ν‘œ: 인앱 결제 νŽ˜μ΄μ§€μ—μ„œ κ΅¬λ§€ν•˜μ§€ μ•Šκ³  λ‚˜κ°€λŠ” μœ μ €μ˜ μ΄νƒˆμ„ 막고, λ‹€μ‹œ ν•œλ²ˆ 결제둜 μœ λ„ - λ°œμ†‘ 타이밍: μœ μ €κ°€ 인앱 결제 νŽ˜μ΄μ§€μ—μ„œ λ‹«κΈ° λ²„νŠΌμ„ λˆŒλ €μ„ λ•Œ - λ©”μ‹œμ§€: "무료 μ²΄ν—˜μ„ μ–Έμ œλ“  μ·¨μ†Œν•˜μ‹€ 수 μžˆμ–΄μš”. ν˜œνƒμ„ ν¬κΈ°ν•˜μ‹œκ² μ–΄μš”?" - λ²„νŠΌ: "μ‚¬μš©ν•΄ λ³Όκ²Œμš”!" , "무료둜 μ‹œμž‘ν•΄λ³΄κΈ°" , "무료 이용ꢌ λ°›μ„λž˜μš”" - λžœλ”©νŽ˜μ΄μ§€: μ‹œμŠ€ν…œ 결제창 캠페인 μ€€λΉ„ - custom event: touch_close_purchase (μœ μ €κ°€ 결제 νŽ˜μ΄μ§€μ—μ„œ λ‹«κΈ° λ²„νŠΌμ„ λˆŒλ €μ„ λ•Œ) - event property: type_of_subscription (μœ μ €κ°€ 결제 νŽ˜μ΄μ§€μ—μ„œ λ‹«κΈ° λ²„νŠΌμ„ λˆŒλ €μ„ λ•Œ, μœ μ €κ°€ μ–΄λ–€ μ΄μš©κΆŒμ„ μ„ νƒν–ˆμ—ˆλŠ”μ§€ / κ°’ λ‹¨μœ„λ₯Ό κ°œμ›”λ‘œ ν†΅μΌν•œ 후에 number둜 λ‘œκΉ…ν•΄..

Marketing 2022.03.15