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[Braze] πŸ””ν‘Έμ‹œ μ•Œλ¦ΌμœΌλ‘œ ν”„λ‘œλͺ¨μ…˜ ν™λ³΄ν•˜κΈ° +μΊ”λ²„μŠ€ κΈ°νšμ•ˆ μ˜ˆμ‹œ μžμ„Ένžˆλ³΄κΈ°

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[Braze] μΈμ•±λ©”μ‹œμ§€λ₯Ό μ‚¬μš©ν•˜μ—¬ 결제 νŽ˜μ΄μ§€μ—μ„œ μœ μ € μ΄νƒˆ λ°©μ§€ν•˜κΈ°πŸ”’

캠페인 기획 - λͺ©ν‘œ: 인앱 결제 νŽ˜μ΄μ§€μ—μ„œ κ΅¬λ§€ν•˜μ§€ μ•Šκ³  λ‚˜κ°€λŠ” μœ μ €μ˜ μ΄νƒˆμ„ 막고, λ‹€μ‹œ ν•œλ²ˆ 결제둜 μœ λ„ - λ°œμ†‘ 타이밍: μœ μ €κ°€ 인앱 결제 νŽ˜μ΄μ§€μ—μ„œ λ‹«κΈ° λ²„νŠΌμ„ λˆŒλ €μ„ λ•Œ - λ©”μ‹œμ§€: "무료 μ²΄ν—˜μ„ μ–Έμ œλ“  μ·¨μ†Œν•˜μ‹€ 수 μžˆμ–΄μš”. ν˜œνƒμ„ ν¬κΈ°ν•˜μ‹œκ² μ–΄μš”?" - λ²„νŠΌ: "μ‚¬μš©ν•΄ λ³Όκ²Œμš”!" , "무료둜 μ‹œμž‘ν•΄λ³΄κΈ°" , "무료 이용ꢌ λ°›μ„λž˜μš”" - λžœλ”©νŽ˜μ΄μ§€: μ‹œμŠ€ν…œ 결제창 캠페인 μ€€λΉ„ - custom event: touch_close_purchase (μœ μ €κ°€ 결제 νŽ˜μ΄μ§€μ—μ„œ λ‹«κΈ° λ²„νŠΌμ„ λˆŒλ €μ„ λ•Œ) - event property: type_of_subscription (μœ μ €κ°€ 결제 νŽ˜μ΄μ§€μ—μ„œ λ‹«κΈ° λ²„νŠΌμ„ λˆŒλ €μ„ λ•Œ, μœ μ €κ°€ μ–΄λ–€ μ΄μš©κΆŒμ„ μ„ νƒν–ˆμ—ˆλŠ”μ§€ / κ°’ λ‹¨μœ„λ₯Ό κ°œμ›”λ‘œ ν†΅μΌν•œ 후에 number둜 λ‘œκΉ…ν•΄..
Marketing 2022.03.15
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